Event Case Study Traditional Music & Culture

Fleadh Cheoil na hÉireann
Wexford 2025

Ireland’s largest traditional music festival brought roughly 600,000 visitors to Wexford Town over the Fleadh weekend in August 2025 — a town with a resident population of about 23,000. NetworkUX surveyed every street of the town centre on the Saturday before, then again on Fleadh Saturday — the same routes, exactly one week apart. Speeds did fall on every measured network. But against a 26× surge in people on the ground, the networks held up remarkably well.

Four moments from Fleadh Cheoil na hÉireann Wexford 2025: the illuminated Fleadh Cheoil 2025 welcome archway, the main stage with the Fleadh banner at night, the T Morris pub on a busy festival evening, and a packed crowd on Wexford's main street.
Location
Wexford Town (pop. ~23,000)
Event Weekend Visitors
~600,000 (Fri–Sun)
Networks Surveyed
Vodafone · Eir · Three
Measurements Captured
20,137 across both Saturdays
Baseline
Previous Saturday, same routes
The headline

Networks under 26× load. They bent — they didn’t break.

On a normal Saturday, all three operators delivered comfortably usable mobile data across Wexford Town. By Fleadh Saturday — the same streets, the same hours, but with the town hosting roughly twenty-six times its normal population — download and upload speeds had both fallen. Crucially, upload speeds took the bigger hit on every network: uploads are what authenticate logins, complete card payments, post the photo, and clear the spinning wheel. Even so, every operator stayed up, the majority of measurements were still in usable territory, and outright connection failures stayed below 6% across all three networks.

Vodafone
Download
7.31 7.81 Mbps +7%
Upload
9.70 5.46 Mbps −44%
Failed connections
0.0% 3.4% of pts +3.4 pts
Eir
Download
9.43 4.41 Mbps −53%
Upload
12.08 3.82 Mbps −68%
Failed connections
0.0% 5.2% of pts +5.2 pts
Three
Download
11.11 5.09 Mbps −54%
Upload
12.79 5.77 Mbps −55%
Failed connections
0.0% 1.5% of pts +1.5 pts
Download & upload, side by side

Downloads dipped. Uploads took the bigger hit.

Average download and upload speeds per operator, pre-Fleadh Saturday vs Fleadh Saturday. Upload speeds are the quieter half of any speed test, but they’re what completes a card transaction, posts a video, and clears the spinning wheel.

Average download speed
Average mobile download speed per operator, pre-Fleadh vs during Fleadh 0 2 4 6 8 10 12 14 7.3 7.8 Vodafone 9.4 4.4 Eir 11.1 5.1 Three Speed (Mbps)
Average upload speed
Average mobile upload speed per operator, pre-Fleadh vs during Fleadh 0 2 4 6 8 10 12 14 9.7 5.5 Vodafone 12.1 3.8 Eir 12.8 5.8 Three Speed (Mbps)

Vodafone’s download speed actually edged up slightly — but its upload dropped 44%. Eir’s upload took the steepest hit of any metric at 68% down. Upload throughput is the leading indicator of capacity stress, because uploads contend for the same scarce uplink resource that authenticates logins and completes payments — which is exactly what users feel as “the app is stuck”.

Connection quality, distribution

The shape of the network changed, but the floor held.

Each row shows the percentage of measurements that fell into each connection-quality band, classified by combined upload+download throughput. The “fast” tier shrank on every network, and a portion of measurements moved into the “slow” band. But the share of outright failed connections (under 1 Mbps or timed out) stayed below 6% everywhere — and a third to half of all measurements were still in the comfortable 5+ Mbps range under peak load.

Vodafone
Pre-Fleadh
21% 79%
1,404 pts
Fleadh Sat
47% 42% 8%
5,333 pts
Eir
Pre-Fleadh
90% 9%
1,517 pts
Fleadh Sat
61% 34%
4,791 pts
Three
Pre-Fleadh
73% 24%
1,625 pts
Fleadh Sat
57% 40%
5,467 pts

The fast tier (15+ Mbps headroom) was effectively spent on the crowd — disappearing entirely on Eir and shrinking to a sliver on Three. That’s precisely what well-utilised capacity looks like under stress: headroom converts into served users, rather than the network falling over.

Street by street

How the load landed, network by network.

Each pin is a single download measurement, colour-coded by speed. Green is fast, red is slow. The same survey routes, one week apart — with 600,000 visitors in between.

Vodafone

Steadiest performer of the weekend.
Baseline Pre-Fleadh Saturday Normal weekend traffic
Pre-Fleadh Saturday Vodafone performance map — Wexford Town
What the colours say: Mostly yellow — solid 5–15 Mbps performance with isolated orange clusters on the southern routes.
vs
During Event Fleadh Saturday Peak festival day
Fleadh Saturday Vodafone performance map — Wexford Town
What the colours say: Yellow still holds the centre. Red and dark-orange appear along the Quay and the main streets where footfall concentrated, but half of all measurements stayed in the comfortable 5+ Mbps range, and outright failures were just 3.4%.

Eir

Felt the load hardest — stayed up.
Baseline Pre-Fleadh Saturday Normal weekend traffic
Pre-Fleadh Saturday Eir performance map — Wexford Town
What the colours say: Almost uniformly green and bright yellow — Eir was the strongest baseline performer of the three operators across the survey area.
vs
During Event Fleadh Saturday Peak festival day
Fleadh Saturday Eir performance map — Wexford Town
What the colours say: A clear shift to orange across most streets, with deeper reds in the highest-footfall zones. Eir absorbed the largest relative drop of any operator, but still served 33% of measurements at 5 Mbps or better and kept failed connections to roughly 5%.

Three

Lost the fast tier, kept the floor.
Baseline Pre-Fleadh Saturday Normal weekend traffic
Pre-Fleadh Saturday Three performance map — Wexford Town
What the colours say: The greenest map of the three — almost a quarter of measurements above 15 Mbps, indicating substantial headroom on a normal weekend.
vs
During Event Fleadh Saturday Peak festival day
Fleadh Saturday Three performance map — Wexford Town
What the colours say: The green-band headroom is largely spent, replaced by yellow and orange across the town. The trade-off worked: 40% of measurements stayed in the comfortable 5+ Mbps range, and only 1.5% failed outright.
For comparison

Wexford under 26× load still beat a normal day in London.

To put the Fleadh result in context, NetworkUX surveyed Liverpool Street Station, one of the UK’s busiest transport hubs, on a quiet Wednesday morning and a normal Thursday evening rush hour in April 2026. The Liverpool Street rush hour isn’t a special event — it’s a typical weekday peak. And it produced failure rates between 29% and 87% across the four UK networks.

Worst failure rate, Fleadh weekend
5.2%
Eir, Wexford, 26× population surge
Best failure rate, Liverpool St rush
29.2%
O2, normal Thursday evening
Worst failure rate, Liverpool St rush
87.1%
Vodafone, normal Thursday evening
What this means

Five takeaways for event planners, venues and operators.

01

The networks held under extreme load

A 26× surge in people over a single weekend is the kind of stress that knocks cellular networks over routinely at large UK and European events. In Wexford, all three operators stayed up, kept failed connections below 6%, and continued to serve the majority of measurements at comfortable speeds. That’s serious infrastructure performance, and it deserves to be recognised.

02

Uploads break before downloads do

The “average speed” figure can mask what users actually feel. Vodafone’s download even ticked up slightly between the two Saturdays — but its upload dropped 44%, and Eir’s upload dropped 68%. Uploads are what authenticate logins, complete payments and post photos. When uploads stall, the spinning wheel appears even though the download bar still shows a healthy reading.

03

Failures, not averages, signal real capacity stress

Pre-Fleadh, all three operators recorded zero failed measurements across the survey routes. During the Fleadh, failure rates climbed to 1.5% (Three), 3.4% (Vodafone) and 5.2% (Eir). The numbers are small, but the direction matters: any rise from a clean zero is the most reliable indicator that the network is genuinely working at its limits.

04

Capacity bends gracefully — it doesn’t snap

Every network kept its signal up; what changed was throughput. The same streets that delivered double-digit speeds last Saturday delivered low single digits a week later because the cells were absorbing far more users, not because the radio went dark. Graceful degradation is the right kind of network behaviour under crowd load.

05

A baseline is what makes the case

Without the previous Saturday’s measurements, the “during” figures are just numbers. With a baseline, they become a defensible record — one councils, operators, venues and businesses can use to celebrate what worked, plan for next year, and make the case for further investment with confidence.

Planning your event?

Get the data before the crowd arrives.

NetworkUX provides before, during and after mobile performance monitoring for events of any scale — from a single venue to a town-wide festival like the Fleadh.