Privacy Notice
This Privacy Notice describes how Inakalum UK Limited (“Inakalum”, “we”, “us” or “our”) collects and uses personal data in connection with this website (inakalum.com) and our related business activities — principally the NetworkUX mobile-network measurement service.
1. Who we are
The data controller for this website is Inakalum UK Limited, a company registered in England and Wales. Inakalum UK Limited is a wholly-owned subsidiary of Phoneware Limited (an Irish-registered company), which owns the underlying Inakalum™ intellectual property.
- Registered office: 78 Pall Mall, London SW1Y 5ES, United Kingdom
- Email: info@inakalum.com
- Lead supervisory authority: Information Commissioner’s Office (ICO), United Kingdom — ico.org.uk
2. What this notice covers
This notice covers personal data we collect when you:
- Visit any page on inakalum.com.
- Submit our contact form, request a demo or otherwise email us.
- Engage with embedded third-party content (e.g. a Vimeo video on a case-study page).
- Use a NetworkUX-branded public Coverage Checker linked from this site.
- Are an existing or prospective customer, partner or supplier of Inakalum.
Separate notices apply where Inakalum acts as a processor on behalf of a customer organisation (for example, when a council publishes a Coverage Checker using NetworkUX). In those cases, the customer’s own privacy notice governs data subjects’ rights and we provide processing only on the documented instructions of that customer.
3. The personal data we collect
The categories of personal data we may collect are limited and proportionate:
- Information you provide directly — via the contact form or by emailing us: your name, the organisation you represent, your work email address, your role (optional), the audience or case-study context that brought you to us (optional), and the contents of your message.
- Technical information — standard web-server log data including IP address, browser/user-agent, referrer URL, the page requested and a timestamp. We use this only to operate the site securely and investigate technical issues.
- Cookies and similar technologies — see §9 below. At the time of writing, this site sets only the essential cookies that WordPress places when needed (for example, if a logged-in administrator is signed in). We do not run advertising, analytics or social-tracking cookies on this site.
- Correspondence and business records — emails, meeting notes, contracts and invoicing details exchanged in the course of a commercial or pre-sales relationship.
We do not knowingly collect personal data from children and the site is not directed to minors.
4. Why we use it — purposes and lawful bases
We process personal data only where we have a lawful basis under the UK GDPR — and, where it applies, the EU GDPR:
- Responding to enquiries and providing requested information — lawful basis: legitimate interests (running a business and responding to people who contact us) and/or steps prior to entering a contract at your request.
- Performing a contract with you or your organisation — lawful basis: contract.
- Operating the website and keeping it secure — lawful basis: legitimate interests in ensuring availability, preventing abuse and diagnosing faults.
- Complying with legal, tax and accounting obligations — lawful basis: legal obligation.
- Defending or pursuing legal claims, and other legitimate corporate purposes (e.g. evidence preservation, internal audit) — lawful basis: legitimate interests.
5. Who we share personal data with
We do not sell personal data. We share it only with parties who have a need to handle it on our behalf or alongside us, including:
- Hosting and infrastructure providers who run the servers this website is delivered from, and who may incidentally process server-log data on our behalf.
-
Email and productivity providers who carry messages to and
from
info@inakalum.comand other Inakalum mailboxes, and who store our business correspondence. - Analytics providers — specifically Google Analytics 4 (only if you have consented to statistics cookies via the banner). See §10 for detail.
- Professional advisers (lawyers, accountants, auditors) where reasonably necessary.
- Third-party content providers embedded on the site — see §10.
- Government, regulators, courts where required by law, court order or formal request from a competent authority.
- A successor entity in the event of a corporate reorganisation, merger, sale of assets or insolvency event.
Note on the contact form: when you submit the contact form, the information you enter is delivered to us by email and is not stored in this website’s database. The submission itself is processed in transit by our website host and our email provider.
6. International transfers
Some of our service providers (for example, mainstream email and hosting vendors) may store or process data in the United States or other jurisdictions outside the European Economic Area and the United Kingdom. Where transfers outside the EEA/UK occur, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or the relevant country’s adequacy decision. You can request more detail about these safeguards by emailing us at info@inakalum.com.
7. How long we keep it
We keep personal data only for as long as necessary for the purpose it was collected, plus any period required by law. Typical retention periods:
- Contact-form messages and ad-hoc enquiries: up to 24 months from last contact, then deleted or anonymised, unless a commercial relationship has begun.
- Customer / supplier / partner records: for the duration of the relationship plus six (6) years thereafter for tax, audit and limitation-period purposes, in line with HMRC and UK company-law requirements.
- Web-server logs: typically up to 90 days, retained for security and fault-diagnosis purposes only.
8. Your rights
Subject to applicable law, you have the right to:
- Be informed about how we process your personal data.
- Request access to a copy of your personal data.
- Ask us to correct inaccurate or incomplete data.
- Ask us to erase your data where there is no good reason for continued processing.
- Restrict our processing in certain circumstances.
- Object to processing carried out on the basis of legitimate interests.
- Request portability of data you have provided to us, in a structured, machine-readable format.
- Lodge a complaint with the Information Commissioner’s Office (ICO) in the UK, or with your local supervisory authority if you are based elsewhere in the European Economic Area.
To exercise any of these rights, email info@inakalum.com. We will respond within one month and may ask for proof of identity before acting on a request. Exercising your rights is free of charge in normal circumstances.
9. Cookies
A cookie is a small text file a website stores on your device. This site uses cookies in two categories:
- Strictly necessary cookies are placed by WordPress where required to operate the site (for example, to remember a logged-in administrator) and by our consent-management tool to remember your cookie preferences. These do not require consent under PECR / e-Privacy rules because they are essential for the service you have requested.
- Statistics cookies are set by Google Analytics 4 (see §10 below) so we can understand which pages are read, how visitors arrive at the site, and which content drives interest. These cookies are only set if you accept them via the consent banner shown on your first visit; if you decline, no statistics cookies are set and no data is sent to Google.
You can change your cookie choices at any time using the “Cookie settings” link in the site footer, or by blocking or deleting cookies via your browser settings. Blocking strictly necessary cookies may affect some site functionality.
10. Third-party services and embedded content
Some parts of the site load content from, or send data to, third-party platforms. These providers may set their own cookies and receive limited technical information (such as your IP address and which page is loading their content) when their service runs in your browser. We use them sparingly and only where they add value:
-
Google Analytics 4 — we use GA4 (Measurement ID
G-H8JZLZXL1B) to understand traffic patterns on the site. GA4 collects your IP address (which Google then anonymises before storage), the pages you view, your device and browser type, your approximate location (city level, derived from IP), and how you arrived at the site (direct, search engine, referring link). GA4 fires only after you accept statistics cookies on the consent banner. Data is processed by Google LLC in the United States under the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum. Our GA4 property retains user-level data for 14 months; after that, it is deleted by Google automatically. Google’s privacy policy is at policies.google.com/privacy. - Vimeo — used to embed a case-study video on the Westminster case study. Vimeo’s privacy practices are described at vimeo.com/privacy.
- LinkedIn, YouTube and other social platforms — we link to external profiles in the footer. Clicking those links takes you to those platforms, which operate under their own privacy policies.
-
Coverage Checker public sites — for example
coveragecheckermap.com/manchester/andcoveragecheckermap.com/teesvalley/. These are operated by Inakalum on behalf of customer organisations and have their own privacy arrangements appropriate to a public map tool.
11. How we protect personal data
We use reasonable and proportionate technical and organisational measures to protect personal data — including TLS in transit, access controls on our email and storage systems, regular software updates, and staff awareness. No internet transmission is perfectly secure; if we become aware of a personal data breach that affects you, we will notify you and the relevant supervisory authority in accordance with our legal obligations.
12. Changes to this notice
We may update this notice from time to time. The “Last updated” date at the top of the page indicates when the current version took effect. Material changes will be highlighted on this page; we encourage you to review the notice periodically.
13. Contact us
For privacy questions, data-rights requests, or any other concern relating to this notice, contact us at:
- Email: info@inakalum.com
- Post: Inakalum UK Limited, 78 Pall Mall, London SW1Y 5ES, United Kingdom
- General contact form: inakalum.com/contact
If you are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO), our lead supervisory authority. If you are based elsewhere in the European Economic Area, you may also complain to your local supervisory authority.